Apple, Google, Amazon, Coca Cola, Facebook. These companies have dominated their marketing and advertising campaigns, leading them to the top of the list for best global brands. It's why you think of technology and not fruit when you see a sticker of an apple with a small bite out of it or why you see a blue shopping cart with a yellow smirk above it and think of ordering that book you've been wanting to read or buying that novelty tee, and getting them both in two days.
It's all about branding. Branding is one of the key steps in promoting a product or service and maybe even becoming a household name, like Scotch Tape, Kleenex, or Chapstick. It's your way of making your product or service recognizable and getting that phone to ring with more orders or appointments. Branded corporate gifts facilitate that brand recognition in marketing campaigns and are a popular choice to get your brand noticed.